Throughout the 20th century, the school bag evolved to become increasingly sturdy and comfortable. Families found a way to prolong the life of leather models as long as possible: thanks to their robust material, they can be passed down within the family, allowing for some savings. Pioneers in the realm of second-hand!
In 1970, the arrival of plastic reshuffled the cards: the school bag is now made from synthetic materials. And while it may not be particularly durable, it wins over families with its low prices… and increasingly colorful designs! The year 1980 marks the rise of the backpack: through this means, the school bag reinvents itself once again in the form of wheeled models. It delights schoolchildren whose backs are sore from the weight of their notebooks, who then adopt it from primary school through to middle school.
From the 19th century onwards, the school bag became an essential item for every student. Beyond its primary utilitarian function, it became a fashion accessory: made of leather or synthetic materials, in small or large sizes, with shoulder straps or handles, the school bag is a true playground for designers. A favorite of preppy girls – or fans of Gossip Girl – the school bag transforms into a handbag for women and into a baisenville for dandies 2.0 (stay tuned, an article on this topic is coming soon!) The revival of vintage also marks the strong return of the school bag in our wardrobes: the leather bag has never been so trendy! You know what you have left to do… or to (treat yourself) to.