More fashionable than black, less extravagant than purple, blue stands out with its infinite shades. Essential for men's wardrobes, essential for women's wardrobes, it changes into different tones depending on the style you want to adopt.
As its name suggests, navy blue draws its origins from the Royal Navy of the 18th century, referring to the uniform worn by sailors of the time. Later adopted by French crew members in 1804, this shade of dark blue was chosen for its naturally sun-resistant hue. Even today, it symbolizes various forms of authority (Police, Bank) and remains the favorite anchor of graphic design professionals: in web and drawing applications, the color "navy" refers to a primary blue appreciated by its users for its depth and purple undertones.
Discover navy blue particularly through the lines of Promesse, Harmony and Betty for women, and the lines of Encore and Confort for men.
Do you know the history of denim? Long before the illustrious Levi Strauss made it his trademark, denim was originally a "work blue" intended for American workers. During the production of the first jeans, indigo blue, a natural dye, was chosen for its chemical properties (the dyes adhered perfectly to cotton, giving the fabric a unique durability). Since then, denim has retained its iconic blue dye but has been reinvented in an infinite array of shades, with raw blue (minimum treatment of the fabric) remaining a classic in the world of denim.
Discover denim blue through the Betty.
A very dark shade of blue, the term "midnight blue" refers to the Purkinje effect. It has indeed been demonstrated that in humans, color vision depends on brightness: the eye distinguishes reds better in bright light, while it perceives blues more effectively in darker conditions. This is how we associate the color blue with the night... and how the name "midnight blue" was adopted in the fashion industry in 1879. Unlike other shades of blue, midnight blue is a warm hue as it is obtained with primary blue, black, and a hint of red.
Discover the midnight blue through the lines Odéon, Sauvage and Graceful.
Born in 1913 in an article of the newspaper Le Matin, then redefined in 1920 in Figaro as a “petroleum blue velvet, a new deep, indefinable blue,” petroleum blue was adopted in 1939 by British aviators. Today very trendy, it is favored by fashionistas and adored by interior architects. It is worth noting that petroleum blue should be distinguished from duck blue, which is made from yellow pigments!
Discover petroleum blue through the lines of Toscane, Sauvage and Serena.
Light and bright blue, sky blue refers to the color of the skies caused by the variable diffusion of light. As early as 1550, the Virgin is described wearing a dress "sky-colored sprinkled with stars," but it is in 1782 that the name "sky blue" is adopted. Washed blue with white, sky blue is also known by the names "celestial blue" and "cerulean blue" (cœruleum).
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