Throughout the 20th century, the school bag evolved to become increasingly sturdy and comfortable. Families found a way to make leather models last as long as possible: thanks to their robust material, they can be passed down within the family, allowing for some savings. Pioneers in the realm of second-hand!
In 1970, the arrival of plastic changed the game: the school bag was now made from synthetic materials. And while it may not be particularly durable, it gained favor with families due to its low prices... and increasingly colorful designs! The year 1980 marked the rise of the backpack: through this, the school bag was reinvented once again in the form of wheeled models. It delighted schoolchildren whose backs were sore from the weight of their notebooks, as they adopted it from primary school through to middle school.
Since the 19th century, the school bag has been an essential item for every student. Beyond its primary utilitarian function, it became a fashion accessory: made of leather or synthetic materials, in small or large sizes, with shoulder straps or handles, the school bag is a true playground for designers. A favorite of preppy girls – or fans of Gossip Girl – the school bag transforms into a handbag for women and a baisenville for dandies 2.0 (stay tuned, an article on this topic is coming soon!) The revival of vintage also marks the strong return of the school bag in our wardrobes: the leather bag has never been so trendy! You know what you have to do... or to (treat) yourself.